Bobux

From baby’s first crawl to kiddo’s big run

At Bobux, every shoe is designed with one goal in mind: to let little feet grow up strong, healthy, and free. What started in New Zealand in 1991 with a pair of soft shoes made by parents for their baby has grown into a beloved global brand, trusted by families in over 40 countries.

Bobux creates shoes that move with children, not against them. Their stage-based collections — from Soft Sole and Xplorer for babies to Step Up for first walkers, I-Walk for toddlers, and Kid+ for active kids — ensure the perfect balance of flexibility, protection, and support through every stage of growth.

Made with premium natural materials and guided by expert input from podiatrists, Bobux shoes are as thoughtful as they are stylish. Parents choose Bobux for the confidence that their child’s feet are cared for, and children love them for the comfort and freedom they bring to every step of their journey.